Meet Nina Tooley

I’ve spent my career helping brands tell their stories, grow their audiences and revenue, and make an impact. As a marketing executive with over 20 years of experience, I’ve built brands from the ground up, led growth strategies, and created campaigns that connect with people in meaningful ways.

Now, I’m bringing that same strategic mindset to sustainability. I founded White Cloud Strategies to help clients take real, practical steps toward reducing waste, cutting emissions, and making more responsible choices - while also building stronger brands through clear messaging, communications, and strategy that connect with audiences and inspire loyalty.

Sustainability should be clear, compelling, and connected to your story.

My goal is to make it easy, approachable, and even fun, so you can focus on what matters most while making a positive impact.

Let’s build a greener future together.